Quiz
4 levels·A new set every time
Questions out of the lessons, harder at every level. Easy starts gently; each level after it asks more, and Extremely hard puts you against the clock. Press New set whenever you like for a fresh hand.
You're missing this quiz.
Members play it at four levels, with a new set every time. A few from this module:
Question 1, locked
A payments company adopts the cheerful, irreverent voice of a snack brand. Why does it land badly?
- Payments companies are legally required to use formal language in customer messages
- Irreverence only works in spoken channels, not in writing
- Register has to match what is at stake for the reader, and irreverence from a company holding your money reads as evasion
- The voice is borrowed, and a borrowed voice is always weaker than an invented one
Question 2, locked
You are reviewing a draft voice principle. What tells you it will change how somebody writes?
- Whether its opposite is a position somebody could actually hold
- Whether everybody in the room agreed to it
- Whether it is one of the brand's four core adjectives
- Whether it can be said in under five words
Question 3, locked
Why does a list of banned words need the reason written next to each entry?
- The reason is what makes the ban enforceable by the legal team
- Writers need to know which bans came from the founder personally
- Without reasons the list cannot be split into lexicon and house style
- A bare list reads as arbitrary, and writers route around rules they think are arbitrary
This one is for members.
This quiz comes with a membership.
One membership covers all four courses and Brands.
- All lessons in the four Learn courses
- All brand breakdowns in the Brands section
- All quizzes, flashcards and crosswords
- An AI teacher on every lesson, for up to 60 questions a day
- All course material published during the membership
Price
Membership is from $12 a month on the Yearly plan, which is charged at $144 once a year. Lifetime access is $59, paid once.Membership is from ₹200 a month on the Yearly plan, which is charged at ₹2,400 + GST once a year. Lifetime access is ₹3,999 + GST, paid once.