Quiz

Question 1, locked

You are designing an A0 poster that people will read from twenty metres away. How can you test the headline at your desk?

• ALook at it on screen at 15 per cent, at arm's length
• BPrint it at A4 and read it from twenty metres away
• CPrint it at A4 and read it from one metre away
• DPrint it at A4 and read it from five metres away

Question 2, locked

On a gig poster, the band's name and the venue are set at almost the same size. What does the lesson say a passer-by will do?

• ARead both, since equal sizes feel fair and balanced
• BStop to choose between them, or more likely not bother
• CRead the venue first, since place names are shorter
• DRemember both better, since they get equal attention

Question 3, locked

You blur a finished event poster and the only thing still readable is the sponsor's logo. What does this tell you?

• AThe hierarchy is wrong, as the logo is what it really says
• BThe poster works, since people will recognise the sponsor
• CThe blur was too strong, so try again with a lighter one
• DThe headline needs finer serifs so it stays crisp at distance