AI art direction

Member lesson

Choosing between forty images

Lesson 3 of 10 in AI art direction.

Magnum Contact Sheets · The Art of Photography
Lesson

The bottleneck moved. It used to be getting one good frame; now it is choosing four from four hundred, and most people do it badly because they do it by scrolling and feeling. Photographers have known for a century that this is a discipline with a method.

400 generated60 shortlisted12 finished4 deliveredyou pay for all four hundredprice the four
A funnel from four hundred generations down to four delivered images.
From above, forty small prints are laid in rows on a studio floor with a brief card at the top. A person kneels and slides four of them toward a desk where a magnifying loupe waits for a closer look.
Small and flat first, to cut down to four. Only then the loupe, one at a time.
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  1. Question 1, locked

    Which of these words means this? “The frames kept from a shoot. The word predates all of this and the skill is the same.”

    • Decision fatigue
    • The middle
    • Articulation
    • Selects
  2. Question 2, locked

    Which of these words means this? “Everything laid out small and flat. Where a set announces its faults.”

    • Authorship
    • Contact sheet
    • Reference block
    • Look book
  3. Question 3, locked

    Which of these words means this? “Judgement degrading over a long session. Real, measurable, and the reason late picks are worse.”

    • Give up early
    • Decision fatigue
    • Gate
    • Art direction

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