AI and brand consistency

Member lesson

Auditing a set against the guidelines

Lesson 9 of 10 in AI and brand consistency.

Lesson

An audit is half an hour with the last six months laid out and the rule list beside it. What broke. What broke repeatedly. What rule is being broken by everyone, which usually means the rule is wrong rather than the work.

Two small people stand far back from a huge wall covered in hundreds of tiny prints. From a distance, a gradual colour shift runs diagonally across the wall, cool at the top left and warm at the bottom right.
Step back from the wall. The slope you can't see in one frame is plain across hundreds.
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Check what stuck

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Members answer these 3 questions and keep the ticket for this lesson. Every lesson has one.

  1. Question 1, locked

    Which of these words means this? “Checking finished work against the written rules, on a schedule.”

    • Audit
    • Rule rot
    • Regression to the mean
    • Machine-readable brief
  2. Question 2, locked

    Which of these words means this? “Everything printed small and put up together. Still the best audit tool there is.”

    • Measured, not judged
    • Wall
    • Mandatory copy
    • Gate
  3. Question 3, locked

    Which of these words means this? “The record of where work knowingly broke a rule, and why.”

    • Exception log
    • Pack shot
    • Unlock
    • Wall

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