AI video

Member lesson

The cost model, and planning around it

Lesson 9 of 10 in AI video.

Lesson

Video generation is priced in a way that punishes guessing. A shot that takes twelve attempts costs twelve times the sticker price, and hit rates vary from nearly one to nearly never depending on what you asked for.

400 generated60 shortlisted12 finished4 deliveredyou pay for all four hundredprice the four
A funnel from four hundred generations down to four delivered images.
An artist is surrounded by dozens of quick charcoal sketches on cheap paper, pinned up and scattered on the floor. One sketch is clipped to the corner of a large, expensive canvas in a gilt frame, where painting has just started.
Dozens of cheap sketches find the shot. Only the chosen one earns the expensive canvas.
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Check what stuck

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Members answer these 3 questions and keep the ticket for this lesson. Every lesson has one.

  1. Question 1, locked

    Which of these words means this? “What finished generated footage costs. Varies enormously by model and resolution.”

    • Cost per second
    • Shot
    • Lock
    • Selects reel
  2. Question 2, locked

    Which of these words means this? “How many runs produce a usable shot. The number that actually sets the budget.”

    • Shot matching
    • Grade
    • Delivery spec
    • Hit rate
  3. Question 3, locked

    Which of these words means this? “Cheap model for the idea, expensive model for the final. Standard practice now.”

    • Selects reel
    • Board
    • Ladder
    • Fixed bid

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