One 16:9 master at 1920 by 1080 can become every other shape in three ways. Each costs something different. A centre crop to 9:16 keeps a strip 607 pixels wide out of 1,920, less than a third of the frame, and scales it up to 1080 by 1920. Padding keeps the whole frame, shrinks it to 1080 by 608 and fills the rest with bars, and a blurred fill does the same over an enlarged, blurred copy of the picture. A square crop keeps 1,080 of the 1,920 pixels of width, and a 4:5 crop keeps 864.

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