AI image making

Member lesson

Holding a product across a set

Lesson 8 of 12 in AI image making.

Using 3D Assets in Gen-4 References | Runway Academy · Runway
Lesson

A brand's product is the one thing in the frame a customer can compare against reality, so it is the one thing that cannot be approximately right. Generated from a description it will drift on every run: the cap changes, the label rewords itself, the proportions soften.

generated plate+real product=one photographthe contact shadowis what stops itfloatingmatch perspective, scale, temperature, then grade both together
A generated plate, a photographed product and a contact shadow combining into one image.
A shallow box of six paper cut-outs of the same glass jar from different angles. Hands lift one out. Around it lie three painted scenes, a beach, a shelf and a picnic, each with the identical jar placed in it.
One jar, cut out once, placed in every scene. The product never changes; the world around it does.
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Members answer these 3 questions and keep the ticket for this lesson. Every lesson has one.

  1. Question 1, locked

    Which of these words means this? “Reproducing the thing exactly: shape, label, every word, colours, proportions.”

    • Set
    • Fidelity
    • Product fidelity
    • Context bleed
  2. Question 2, locked

    Which of these words means this? “Placing a photographed product into a generated scene. The reliable route.”

    • Set
    • Fidelity
    • Cutout composite
    • Context bleed
  3. Question 3, locked

    Which of these words means this? “A small model taught your specific product from your own photographs.”

    • Editability
    • Cutout composite
    • Previsualisation
    • Trained adapter

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