These are the sticker prices on 25 September 2026, per second, each from the maker's own page. Veo 3.1 through Google's API, sound included, costs $0.05 on Lite at 720p and $0.08 at 1080p; $0.10, $0.12 and $0.30 on Fast at 720p, 1080p and 4K; and $0.40 on Standard at 720p or 1080p, $0.60 at 4K. Google estimates Gemini Omni Flash at about $0.10 at 720p, and our 10-second 360p clip came to about $0.35 in all. Runway charges $0.12 for Gen-4.5. Kling 3.0 lists $0.084 at 720p without sound and $0.126 with it, and Luma's Ray 3.2 costs $0.30 for 5 seconds at 720p and $1.20 at 1080p. Sora has no price now.
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