AI and brand consistency

Member lesson

The brand brief a model can read

Lesson 2 of 10 in AI and brand consistency.

Lesson

Most brand books cannot be acted on by a machine, and quite a lot of them cannot be acted on by a junior designer either. The prose is aspirational, the rules are adjectives, and the useful information is spread across forty pages of layout.

On the left, a thick ornate book with ribbons and gilt edges lies closed. On the right, a small plain card shows a simple diagram: a bottle inside a frame, a ruler along its height, light coming from the upper left and a shadow to the right.
The big book persuades. The small card can be checked by someone who wasn't in the room.
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The rest of this is for members.

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Check what stuck

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Members answer these 3 questions and keep the ticket for this lesson. Every lesson has one.

  1. Question 1, locked

    Which of these words means this? “Brand rules written as short, testable statements rather than as a document.”

    • Token file
    • House block
    • Dataset
    • Machine-readable brief
  2. Question 2, locked

    Which of these words means this? “Standing instructions included on every run. Where the brand floor belongs.”

    • System prompt
    • Assertion
    • Rule rot
    • Regression to the mean
  3. Question 3, locked

    Which of these words means this? “A constraint that can be checked. Sixty per cent frame height, not dominant.”

    • Measured, not judged
    • Rule with a number
    • Mandatory copy
    • Gate

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