AI and brand consistency

Member lesson

Guidelines written for machines as well as people

Lesson 10 of 10 in AI and brand consistency.

Lesson

Brand books were written for people, and they will go on being written for people, because persuading a marketing team is a real job the document does. What is new is that a second audience now exists, and it reads nothing but short declarative statements.

A large open book shows a full-page photograph of a woman walking by the sea. From its back, a plain fold-out appendix holds a row of colour chips, a strip of crossed-out sketches and four small reference prints clipped together.
The beautiful spread persuades people. The plain fold-out is what the machine actually follows.
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Check what stuck

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Members answer these 3 questions and keep the ticket for this lesson. Every lesson has one.

  1. Question 1, locked

    Which of these words means this? “One document that persuades a person and one that constrains a tool.”

    • Two-audience guidelines
    • Colour cast
    • Layout rules
    • Version
  2. Question 2, locked

    Which of these words means this? “The pasteable paragraph of rules that goes into every generation.”

    • Pack shot
    • Unlock
    • Machine block
    • Wall
  3. Question 3, locked

    Which of these words means this? “Colours, type and spacing as named values a tool can read directly.”

    • Measured, not judged
    • Mandatory copy
    • Gate
    • Token file
End of AI and brand consistencyMembers onlyNow play it5 games from this module at four levels, and a stamp for your ticket book.

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