AI creative workflows

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Review, and getting a decision out of a client

Lesson 7 of 10 in AI creative workflows.

A Better Way to Present to Clients – Building A Brand, Ep. 5 · The Futur
Lesson

Generation broke the old review rhythm. Showing three options used to be a real constraint because each one cost a day; now a studio can show forty, and forty options hand the decision to somebody who is not qualified to make it, however generous they look.

A designer lays three prints in front of a seated client and nudges the middle one forward with a finger. Behind the designer, a tall stack of other prints sits face down. The client leans toward the middle one.
Three prints and a nudge toward one. The face-down stack stays where it is.
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Members answer these 3 questions and keep the ticket for this lesson. Every lesson has one.

  1. Question 1, locked

    Which of these words means this? “One cycle of showing and receiving feedback. Contractually limited for good reason.”

    • Round
    • Seed
    • Irreversible
    • Batch
  2. Question 2, locked

    Which of these words means this? “More choices producing a worse decision, more slowly. Well studied.”

    • Human gate
    • Review budget
    • Sweep
    • Option paralysis
  3. Question 3, locked

    Which of these words means this? “What was agreed, written down, dated. Ends the argument when it comes back six weeks later.”

    • Inherited workflow
    • Sidecar
    • Folder rot
    • Decision record

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